The ins and outs of the proposal; the fine print and the logistics of the operation, are not yet fully clear, but if it comes to pass, Rangers will have wedded itself to a flighty tart - and that`s the charitable description.
Some will wince at the prospect of Rangers bedding what they perceive to be an old whore, but in the world of two, and that`s the harsh reality of the game in these parts, Rangers and Celtic sometimes have to sleep together - provided there`s nae kissin`.
The Old Firm clubs coming together in this way is a professional arrangement, and should be seen to be a necessary act to strengthen the breed rather than enduring five long years of the bowls of gruel diet currently being offered by Sky and ESPN.
In the context of Scotland, Rangers cannot ignore what the enemy is doing, and the same applies to Celtic. Should one club negotiate a deal to join another league, perhaps in England, the remaining Old Firm club would be left to wither on the vine; to be a giant amongst pygmies, to be a lion amongst chickens - but to be condemned also to long-term mediocrity.
It`s not that Rangers needs a strong Celtic - it`s more that Rangers - and Celtic - need a strong someone to provide genuine competition. For Rangers, that club is Celtic, and for Celtic, that club is Rangers, and little looks like changing on that front for the foreseeable future.
David Murray and Dermot Desmond, in theory at least, should be a strike-force to compete with the very best, and while the unimaginative in our midst were happy to clutch at the meagre straws on offer from Sky and ESPN, these two men have chosen to join forces and play hardball.
This could be an indication, and not before time, that Rangers, Celtic and Scottish football will no longer be a sideshow for anyone.
When the Sons of William meet the Little Brothers of Mary, two worlds collide - and a contest such as this has no business being slotted in around lesser events. I wish Mr Murray and Mr Desmond well in this genuinely exciting new venture.