This is the bland phrase that is frequently trotted out when football people don't see eye to eye. It's true, though, and if ever there was a case to demonstrate a range of views from one extreme to the other, it is the story of Charlie Adam.
The vast majority of Rangers fans were unperturbed when Adam was gifted to Blackpool. 'He's found his level' was the phrase most commonly used to sum up the move.
A minority of supporters, however, were troubled that the club was unable to utilise such a talented footballer, but when he was sold to Blackpool, it was Adam's critics who were 'proved' right.
For the player himself, who loved being a Ranger, it must have been a difficult time. Young players moving from Rangers to a lower level are not expected to recover, but Adam not only distinguished himself at his new club, he became a sought-after talent, and has now secured a £9m move to one of the biggest names in the game: Liverpool Football Club.
He was even nominated by his fellow professionals for the PFA Player of the Year award, and in the mid-season transfer window, four EPL clubs were interested in signing him.
Charlie has found his level, and it's not just in the much-hyped Premier League, it's at an elite club within this lofty tier. This turnaround in fortunes is staggering, and it is impossible not to admire a player who was effectively abandoned to the scrapheap only to rise to heights previously thought, at least by his critics, to be unreachable.
This is the beauty of the sport. Majority opinion isn't necessarily right. A head of steam builds up to over-rate and under-rate both players and managers, and dissent from a popular view is too often dismissed by small minds as being daft, stupid, mad or crazy.
Charlie Adam will hopefully enjoy a glittering Liverpool career, and who can begrudge the player such a fantastic move, but his story should be an inspiration to other footballers who firmly believe in themselves but who have lost the confidence of their managers.
Managers sometimes get it wrong, and it's up to discarded players to show their former gaffers the error of their ways.
Charlie Adam had many doubters during his time at Ibrox, and some of the negative opinions uttered by supporters were as clueless as they were tasteless, but that's the way of things in this sport.
Charlie Adam's big-time career was supposedly over, but against the odds, he resurrected it and has now been deservedly snapped up by one of the most prestigious clubs in the land.
He's been on a roller coaster ride, and even now, he may not have reached the highest arch, but those who thought that his career was about to flatline have been made to think again.
He was down and ready to be counted out, but he got up from the canvas, dusted himself down, and proved that he was a better man than his doubters ever imagined.
The tale of Charlie Adam is just one of the reasons why the sport of football is endlessly endearing.
The game really is all about opinions, and now that Charlie Adam is a Liverpool player, I will happily give mine.
Charlie Adam has found his level.